Do you have an idea that you wish to transform into a product or service? A product concept prepared for market introduction? Is your product starting to gain momentum but requires scaling? Or maybe you have a product that needs to evolve into a platform. Are you unsure if your Product Roadmap aligns with your desired direction?
In other words, where are you in your Product Journey?
Product Development is tracked as deliveries, yet product development is more of a journey than a destination. And while each Product Journey is unique, products do go through similar stages:
The Product Journey begins with the desire to introduce an Idea to the Market. Initially, the Idea needs validation from customers, evolving the fundamental concept into a Product Concept. Gradually, early and limited versions of the product are launched to confirm its market acceptance. Market Validation is a continuous process, focusing on understanding how the product can drive customer adoption and be financially viable.
Once the product has gained market acceptance, it’s time to move to scale. The Product Journey continues to Scale for Growth. scaling for growth, with the initial focus on gaining traction by increasing customer numbers and retaining current ones. Achieving traction often requires the introduction of more features. Successful Traction creates opportunities to Scale. Products Scale in various ways, such as venturing into related markets and developing into a platform.
The Product Expedition Co provides “Product Excursions” to support startups and established companies along their Product Journey. Product Excursions for products are specific engagements that address present requirements aligned with the current stage of development.
Current Product Excursions include:
- Idea to Market Basecamp
- MVP Trailblazing
- Product and Platform Design Sprints
- Product and Technology Evaluations
- Scaling Product Technology and Operations
- Course Corrections