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← Launching a new product

Launch Review

"The build exists — I need to know whether it's actually ready to launch."

The decision this enables

Launch, revise before launching, launch a reduced scope, defer, or stop — an explicit launch-readiness decision made on evidence, not optimism.

What the work does — and who it's for

We review the built product against its definition, its launch conditions, and the risks that matter for this launch — scoped from a focused review of a specific concern up to a pre-launch MVP audit. The review is sized to the decision at stake, and it closes with a decision, not a report.

A fit when: a build exists and launching (or not) is a real decision — whether we built it, you built it, or someone else did.

Not a fit when: nothing has been built yet (start with Define or Build), the question is a certification or compliance sign-off, or the launch decision has already been made and won't be revisited on evidence.

What you can hold in your hands

Written findings against explicit review criteria · a readiness assessment · a risk and gap record with severity · prioritized pre-launch actions · the launch-readiness recommendation and its basis.

Why this is different

The review exists to close a decision, not to generate a findings shelf. Scope is explicit — from focused review to full audit — and the recommendation states what would change it.

What you're authorizing

A bounded review commitment sized to the review scope and the decision at stake — not open-ended QA, and not remediation work.

Where it leads

Launch as planned; revise, then launch; separately authorized launch or remediation support; defer; or stop. The review does not automatically authorize the work it recommends.